Hello and welcome to the world of Africa Integra
Here at Integra Africa we are passionate about Africa and we recognise that something other than our ethnicity can bind us. We call that the power of the Brand Tribe.
Why Brand Tribes?
Brands form today’s modern Tribes and therefore it becomes increasingly important that your brand stands for something. We call this your Tribal ID – Incredible
Difference. At Integra Africa we create enduring and valuable Brand Tribes
Our Extended Tribe
Our Experience and Expertise
We offer a number of different targeted strategy workshop services each aimed at uncovering the essential strategic building blocks for your unique organisation.
Corporate Strategy
Corporate strategy is the inseparable friend of brand strategy. The two are interlinked and woven together by one golden thread.
Research
Successful brands are relevant brands. Regardless of industry, all companies are in business to meet consumer needs. The African consumer…
Brand Development
Brand development is the process of discovering and crafting your Tribal ID – Incredible Difference. What is the soul of your brand?
Naming
The tools we use are:sound principles, scientific methods, a good measure of uncommon sense and a generous amount of wisdom.
Brand Architecture
Brand Architecture is defined as a “A brand structure tool that clarifies, defines and inspires current and future brand structures.
Brand Strategy
Brand strategy is simply what it says it is, a plan. It’s a plan that is crafted, built and engineered. All of this done with one purpose…
Why do we call your people talent and not staff?
Well the dictionary definition of talent is: ‘a special natural ability or aptitude or a capacity for achievement or success’. These definitions speak to the need to attract the right people in the first place and then retain them in order to be really successful and maintain the competitive advantage that only people, can give an organisation.